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August E-newsletter header

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GROWING & EXPANDING

  • Adams Thermal Systems of Canton recently announced its fifth expansion project in six years. Congratulations!
  • Dakota Trailer in Yankton cut the ribbon on its 40,000-square-foot expansion project. Way to go!

LOOKING FOR PARTNERS
We are gearing up for the Medical Design & Manufacturing show in Minneapolis in November. If your community or medical device company is interested in co-oping with the GOED, contact Jen Lambley at (605) 725-9200.

 

 

 

Getting Social

How is your organization using Social Media?

You may have noticed something new on the top of the GOED’s e-newsletter last month. They are small icons that are popping up all over the world wide web, and clicking on one directs you to a much more social Internet.

The GOED has launched its social media campaign and grown its virtual presence with the help of facebook, Twitter and LinkedIn. The goal is to help the office gain brand recognition and further establish itself as experts in statewide economic development.

“Social media is a reality in today’s business world,” said GOED Commissioner Pat Costello. “By branching out onto these avenues, we hope to establish new relationships and foster existing ones with our community partners, South Dakota companies, and potential companies.”

And the GOED isn’t the only organization to get on the bandwagon. The Mitchell area has contracted with an agency that will help the area establish a regional network using many of these tools. The GOED is partnering with the organization on these efforts.

Governor Targets Taxes

   
Tired of Taxes?
    Gov. Daugaard and the GOED sent out 10,000 postcards with the above image to companies in Minnesota, Illinois, and California. The reverse side highlights South Dakota's tax climate and Gov. Daugaard's commitment not to balance the state budget on the backs of business.

Here in South Dakota, we talk regularly about how South Dakota’s business and tax climate is so hard to beat, and recently, Governor Daugaard and the GOED took advantage of the opportunity to share the message with others across the country.

The GOED is taking a three-pronged approach that includes direct mail, radio advertising and print advertising to reach out companies in Minnesota, California and Illinois – states where governors have recently supported tax increases – that boast South Dakota’s tax structure and business advantages.

“We are always working to promote South Dakota in a positive light, and this campaign is the perfect opportunity to highlight our tax climate to out-of-state companies that might not be aware of what we have to offer,” said GOED Commissioner Pat Costello.

In Illinois, the direct mail piece was sent out in late July. Radio spots will run on WMVP AM and WGN AM Aug. 1-22, which will correspond with print ads in Crain’s Chicago Business. The direct mail pieces will go to Minnesota early this month, and radio spots will run in those markets from Aug. 1 to Sept. 2 on WCCO AM, KSTP AM, and KTLK FM. Soon after, the remainder of the 10,000 direct mail pieces will go to companies in California.

To follow up on the campaign, the GOED has hired a telemarketing firm to call the companies receiving postcards, qualify them as a potential lead, and open the door for further contact by the GOED's business development representatives.

Finding International Markets

The GOED has partnered up with the U.S. Small Administration, the Great Plains International Trade Association (GPITA), the South Dakota Small Business Development Center, and the Sioux Falls Development Foundation and opened up a center in Sioux Falls that will assist South Dakota companies in reaching out into international markets.


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This is a publication of the Governor's Office of Economic Development. Commissioner-Pat Costello; Deputy Commissioner-Cody Byrum; Marketing and Public Relations Director-Mary Lehecka Nelson; Editor and Designer-Jennifer Lambley. © Copyright 2011