The Governor’s Office of Economic Development is launching a new ad campaign that promotes South Dakota as CNBC’s No. 1 State for Business.
The campaign, which was created with the help of Lawrence and Schiller agency in Sioux Falls, will run from January 2014 to June 2014. It consists of print ads, billboards and airport advertising.
“We are really excited about this campaign. Being declared the best state in the United States for business is definitely a message we want to share with companies considering a new location,” said Commissioner Pat Costello. “We are constantly on the lookout for new ways to promote ourselves, and this campaign will go a long way in using this distinction to its fullest potential.”
Print ads will run through the course of the campaign in Bloomberg Business Week, Entrepreneur, FAST Company, Forbes, Fortune, and Money. One-time bonus ads will also run in January in Sports Illustrated, The Week, Times, and Bloomberg Business Week.
Billboards will go up in four locations viewable to drivers entering South Dakota, and similar ads will be placed in the Minneapolis and Chicago airports.
Join the GOED staff in promoting South Dakota as America’s No. 1 Place for Business in your e-mail correspondence. To use the image below in your Outlook e-mail signature, simply copy it from this newsletter. Then, in Outlook, go to “File,” “Mail,” “Signatures,” and then paste the image at the bottom of your existing signature.