GOED Kicks Off Workforce Recruitment Campaign
After months of research and planning, the state officially launched its workforce development campaign at the annual Governor’s Economic Development Conference in April. Although the campaign was not scheduled to officially launch until May 1, the campaign took off in a way no one imagined.
The campaign – You can Live in South Dakota – is designed to drive people to our new website - www.youcanliveinsouthdakota.com
. The website showcases our state, our workers, our wage calculator, and most importantly, our available jobs.
To drive people to the website, the state is featuring trending topics as the hook to get people to notice. And notice they did.
“In less than two weeks, nearly 150 media outlets picked up the story. Our ad value placement topped out at more than $1 million – and that’s before we even spent a dime ad placement,” said Pat Costello, Commissioner of the Governor’s Office of Economic Development (GOED).
“We need to generate buzz about our state, and what better way than to tap into trending topics that are already getting national play?” Costello said. For its first trending topic, the state decided on a world-wide contest for a slot to participate in the colonization of Mars. “We think Mars has what South Dakota wants - thousands of people lining up to live there,” Costello said. “So we decided to have a little fun with it.”
The crew from the Today Show also decided to have a little fun by featuring South Dakota’s campaign on its “What’s Trending” segment on April 24. Check it out here
“From television commercials to banner ads to social media banter, the state’s plan is using this trending topic to drive people to our website. We think the Mars thing is the right one for now,” Costello said. “Once this runs its course, we’ll hitch our wagon to the next one.”
In Case You Missed It
Two Individuals and one community were recognized by Governor Dennis Daugaard at the 2015 Governor’s Economic Development Conference last month in Sioux Falls. Gregory was named Community of the Year; Dr. Ron Utecht of Sioux Falls was named Entrepreneur of the Year; and Jim Doolittle of Belle Fourche was received the Excellence in Community Development award.